Jay Sueno
Founder and CEO
Jay Sueno is the founder and CEO of Vultun, a human potential company on Siargao, Philippines, and the co-founder of Feral Pilates. He is Filipino, raised on the California coast, trained in data science at the University of Washington and UC San Diego, and worked as an analyst at Amazon and with Patagonia before any of this.
The company started on a bench. In September 2019 he was broke and drinking eight to twelve drinks a day. He quit. Thirty-five pounds, a hundred and fifty surf sessions in a year, ten days of silence, and one afternoon in a spa above the surf in Uluwatu, where he knew what he would build. The spa and surf home at Jacking Horse opened in 2023, Feral Pilates in 2025, the clinic and the cafe in 2026.
He runs the company on an operating system he built himself so that the people in it can be fully human with the guests. He surfs most mornings and writes The Long Paddle.